Home > About IOM
About IOM
The History of Intelligent Online Marketing Ltd.
IOM was originally called "TheWebIsTheWay Ltd" that company being formed in 1998. Initially just producing websites, we totally changed track in 2001 and since then have only been marketing websites, that is getting the right traffic to our customers sites, and not building sites at all.
We decided to change the name in late 2006, as our services had changed so much over time, so on the 1st October 2006 we renamed the company "Intelligent Online Marketing Ltd".
We Don't Build Sites Anymore.
Thus these days we don't build sites, and just concentrate on all the ways of marketing websites online, which you'll imagine is quite a big enough field as it is..
IOM "An Expert in Every Section".
IOM is divided into Sections, one for each of the main areas of Internet / Online Marketing.
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Director. PPC, SEO & Analytics Expert
Graham Baylis is the founder of IOM and has over 6 years of experience in the world of Online Marketing. A Google PPC Expert and some say a "Guru" in the world of Internet Marketing. |
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Pay Per Click Department Specialist
Gez Maquire works with us in the PPC section, specialising in some of the advanced 'tricks of the trade'. Gez is a Google expert in his own right and has many years of experience in the PPC arena. |
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SEO Department
Christian has years of experience in the world of SEO and provides
the back up to Graham. Christians' great strength is his knowledge
of the way the Search Engines 'think'. |
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Research & Linking Department
Heather Baylis runs the research department, carrying out the detailed keyword research as well as managing the linking section. |
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Pay Per Click Administration
Sara Lloyd deals with the important area of keeping all of our customers pay per click campaigns in top shape. |
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Articles, Copywriter, Newsletter Control & Research
Elaine covers another vital area of IOM's product range, providing articles, other copy writing as well as newsletter "control" and when we need it more research resources too. |
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Copywriting Department
Ray Hatley, an award winning journalist, ex-Times technology columnist, radio and tv presenter and experienced media consultant.
With more than 20 years journalistic experience Ray understands exactly what is required and can deliver complex messages in a way that is both concise and compelling.
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The 'Ghostly Support
Army'
Sometimes there is specialist copy to write, or there's a problem
on a site which involves databases, video or css etc. In these cases
we turn to our 'ghostly support' army, a group of persons and companies
who we know we can trust to help and solve the problem. In all such
cases we handle the project mangement etc, thus minimising the effect
on our customer. |
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Intelligent Online Marketing - Associated Companies
At IOM we understand that there is more to Online Marketing than the areas of service we offer.
There are the areas of:-
- Web Design (which we don't do on purpose, we leave that to the experts)
- Multi Media Design (which is a real expert area, and again we don't touch)
- Web Analytics Software Creation.
Offline Marketing Suppliers
Then there is the matter of all the Offline marketing techniques that can and should be used to get traffic to a website. IOM is not an expert in any of these and so always uses other companies to help it's customers.
We have a number of associations in place today with many more on the way, covering areas like:-
- Outdoor Media
- Offline Press Releases
- Brochures etc
So to make sure you are getting the very most from your website, contact IOM
the company with an "expert in every section".
Call IOM
0845 170 1800.
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