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Getting The Rankings Your Site Deserves

So you have a website but no rankings in the Organic (Free) Listings on the Search Engines?

The first and often painful question you have to ask yourself is "Does my site Really deserve good rankings, does it deserve to be Number One on Google etc??"

You see if you don't have a good website, one that will meet the requirements of your visitors, then you are most likely going to waste any money you spend in getting those coveted first page positions.

However, if you've got a great site and no positions then IOM is just the company to help....

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Getting the Very Best From Organic Listings

The basis of any Search Engine Optimisation campaign is of course the keyword phrases you choose, but this is only a part of the story, as in addition, you have to consider the structure of your website as well as the linking structure of the links pointing to your site.

Targeting the RIGHT Keywords

But the first issue is to make sure that you are indeed targeting the right keywords, as unless the correct amount of research was carried out, it is very possible that you are simply fishing in the wrong pond with the wrong bait.

Thus the very first thing we do is to make sure that your 'Optimisation campaign' is built around the RIGHT set of words, ones that are being searched for AND that you can win (and that to a degree depends on the age of your websites' domain name).

Making Sure the Website Is Set Up Correctly
(Just Part of the Art of Search Engine Optimisation)

The next issue is to make sure that the target words are being used in the right way:-

• Are you using the Title tags correctly?
• Have you got different Meta data on most of the pages?
• Are the old fashioned tags in use?
• Can the spiders see all the pages and are they correctly addressed?
• Are your database driven pages set up for maximum effectiveness?

These are just a few of the questions that IOM will raise and answer for you....

Off Page Optimisation - The Other Key To Getting Rankings

The fact of the matter is that all the above only deals with one half of the problem, the 'ON Page' side of things. What counts just as much, (or maybe even more these days) is the area of 'OFF Page' Optimisation, which is all about links TO your site.

IOM knows all the ways of getting in those links, so with IOM you get:-

• The Right Links
• From the Right Sites
• In the Right Way

All of which means that your website will be seen to be 'popular' and that will MAKE A DIFFERENCE...

Converting the Visitor

Of course, getting the visitor to the site is only half the battle, you then have to convince them that they are in right place and that they should stay and look around, and of course do what you want them to do, be it to call you, sign up for a newsletter of buy from your shop.

You see the "leading of the horse to water" is only a part of the job, you also have to get them to drink, and that is another story, and one that IOM can you help with too.

Analysing What Works and What Does Not

However, before you can know what makes the horse drink, you also have to know what makes them turn away, and that means measuring the success rates for various different pages and wording of the website itself.

Then Throw in some Psychology

Yes, once you have some data to work on (known as the 'original baseline') you can then start making changes to the whole campaign, in a controlled and scientific way of course, to see what improves conversion rates.

Analysis & Changing Data into Information & Beyond

So you have checked that you are targeting ALL the right keywords, in the right way and are getting in the visitors to the site.

You are even tracking to see what they are doing on the site and making some changes to all the elements.

All of this is GREAT, but to do the job properly you have to examine all the data and turn that data from just being 'information' to UNDERSTANDING.

The Complete Picture, That's What IOM Delivers

Our Mission Statement Sums it up....

Join The Growing Number of Satisfied IOM Clients

It's always a big step, working with a new SEO supplier, especially when you may have had some bad experiences in the past with other so called Search Engine experts, so it's good to know that you won't be the first walking this particular path. See our case studies section for more details, or view a long list of rankings obtained.

Not The First One Walking the SEO Path..

Want to talk to one of our clients, so that you can be sure that we really can help you? No problem, we'll be pleased to put you in contact with any that you choose.

It really is as simple as that, you see, whether you want someone to "do it all", or want to keep it in house (and want your staff trained) IOM can help. See "why IOM is different" Contact Us Today and Find Out Just How Much We Can HELP YOU....

0845 170 1800 or email us at   info@i-o-m.com