Online marketing spend remains bouyant

The digital marketing agency Doctor Net are celebrating a great start to 2008 after winning some high profile accounts within January and February. This Manchester based firm have noticed no decline in customer spend despite fears over the economy [editor: IOM can confirm that the trend appears to be positive rather than negative in 2008].

This news comes hot on the heels of findings that the spend on UK Internet advertising grew again in the fourth quarter of 2007 despite cutbacks in other channels, that's according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).

Doctor Net, who provide email marketing, ecommerce as well as CRM solutions, said the market was buoyant and that it showed no signs of slowing.

Doctor Net's business development manager John Coyne, exhibited at the TFM&A show; "We had been quoted figures on the number of attendees in 2007 and initial results show a good increase on those figures. Our stand was extremely busy and all attendees and exhibitors seemed in great spirits".

Mr Coyne continued, "The feedback from visitors to our stand was extremely positive and more than justified our decision to invest in developing eMailCampaigner. We felt it was important to make creating email campaigns as easy and efficient for our customers as possible. That seems to have worked and hopefully it should drive new business from those visitors we were able to demo to at TFM&A. As far as we are aware, no other email marketing providers in the UK are offering this sort of flexibility within their template editors".

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