Google Make Big Changes

Google's new "Universal Search", is a big change as they don't now don't just list web pages but many other sources of information as well.

"With universal search, we've begun blending results from more than just the web in order to provide the most relevant and useful results possible," Google says. "In addition to web pages, for instance, the search results may include video, news, images, maps, and books. Over time, we'll continue to enhance this blending so that searchers can get the exact information they need right from the search results."

The first change will be to bring in news, video, Google Local and books.

However, no wind blows ill to all men, and sites with attention getting videos are going to benefit (see:-

http://video.google.com/support/bin/answer.py?answer=26574&topic=8692

for info on optimising your video for Google), and then too sites which get themselves into Google News should see some improvements (see:-

http://www.google.com/support/news_pub/bin/answer.py?answer=40787

for info here).

There is also talk that optimising your images for keywords may also help here, [ Ed - not sure on that one, using too many keywords in ALT tags can bring penalties] but the jury is out on that one.

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