MySpace Appoints Sales/Marketing President

MySpace is expected to announce the appointment of Jeff Berman to the new post of president of sales and marketing in the near future.

Berman is currently the company's executive vice president of marketing and content and would be overseeing all of the social network's online marketing, content and programs, ad solutions, as well as all branded sales and the development of relationships with their top advertisers across all of the company's 29 international areas.

Berman will lead the development of content and marketing programs and the creation of new ad programs for major brand partners, including strategies for driving online traffic optimisation and integrating the company's "HyperTargeting" technology and their ad-serving platform into campaigns.

Of his new role, Berman said: "I'm going to rack up a lot more frequent flyer miles developing campaigns one-on-one with marketers."

Berman oversaw the launch of MySpaceTV in 2007, where he developed partnerships with media companies and sponsors including Prom Queen, Quarterlife, and the online series Roommates.

Berman began his career at MySpace as senior vice president of public affairs, where he led the creation of the Impact Channel, MySpace's hub for social and political engagement.

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