The UK Loves Google 'OFFICIAL'

The Search Engine Optimisation and Marketing commumities in the UK have been saying for months now that Google is the top dog as far as the number of searches being made in the UK go, statistics showing that some 70 - 85% of visits originate from that engines (if that is they are well optimised of course...).

However, even bearing this in mind, it is somewhat amazing to hear that Google has become the top brand, the 'superbrand' of the UK , toppling Microsoft and beating the good old BBC.  Perhaps this is a notice to all of the power of the Internet??

There were in fact 500 runners in this race, and there is too good news for Microsoft, as it still beats Apple roundly (they were in 11th place, even though their iPhone is so popular).

The poll was carried out by YouGov, each brand being subjected to checks on the 7 BrandIndex attributes ("Buzz", General Impression, Quality, Recommend, Satisfaction, Corporate Reputation & Value). In all 1000 brands were checked for their quality, reliability and their distinctiveness.

"Lifestyle brands, particularly those in the technology sector, have considerably more sway with the public than everyday staples such as the supermarkets, which now seem further than ever from the affections of the British people," said Stephen Cheliotis, chairman of the Superbrands Council which commissioned the research.

"The results are also a further sign that Google is continuing its dominance in the UK. It is clear that Google is the brand that people value at work and in their personal lives."

By way, it is also interesting to note that 'Google' as a word entered the Oxford English Dictionary in 2006. This has however caused them some concern, the media being told not to use 'Google' as a verb, however, it is a fact that people do, IOM and Graham Baylis have been 'Googled' on many occasions, the person calling up afterwards actually using this term in their verbal statement.

So Google is King, Long Live Google (and I hope that cheque is in the post).

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