Choosing an SEO Company - An Interesting View

Mark Jackson of Vizion Interactive (a US based SEO company of some note) wrote an interesting article on how to choose an SEO company, concentrating on the issues of White, Grey and Black Hats.

Basically, Mark states that

White Hat SEO's follow all the rules

Grey Hat SEO's bend them a little

Black Hat SEO's break them and throw away the bits..

As you can imagine, Mark tells that the Search Engines are on the hunt for the Black types, and when they find them are very likely to ban the websites they have been working on.. Grey hats stand a chance of getting banned, but this is unlikely unless they really "push it"

White hats on the other hand are liked by the Search Engines.

Mark finishes it off with these words of advice:-

"Selecting the Best SEO for Your Site

So, how do you determine what’s best for you? Ask yourself these questions:

1. Is my brand/domain vital to my business? If “yes,” you need white hat SEO.
2. Is my entire business plan determined on how much organic traffic I get to the Web site and (as stated above) my domain doesn’t really matter? If “yes,” black hat is most effective and delivers the fastest results.
3. Am I patient enough to see results grow over time? If "yes," it’s been my experience that white hat can be successful, so long as there is time to allow for this to be a more “natural” approach.
4. Am I willing to consider occasional compromises in Google’s best practices guidelines in order to accomplish my goals? If "yes," then gray hat SEO probably fits your needs best. "

All in all very good advice in my mind.

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