Search Results by Themselves are not Enough

Many companies these days are obsessed with getting good rankings on Google for the simple reason that good rankings mean traffic. But if the traffic does not achieve results it is worthless, and all too often that is just what happens.

Why is the case, quite simply because the visitor does not get the information the need from the site. This could be because it is not there of course, the search ranking being won on false pretences, but all to often it is there on the site, you simply can't find it.

Consideration as to what motivates a user to search for information needs to be taken into account as only then can you take steps to ensure that the reader gets what they want, and thus, hopefully, in one form or another, you, the website owner, will get the result you want too.

One of the most useful tools to help you work out what the visitor wants by the way, apart from the initial search term of course, is the phrases and words they use in a sites internal search engine. Capture and analyse this and you can get a much better idea of what your potential customers want.

The Inquira report details what actions need to be taken by companies who have, or think they have, good search positions but poor content and is well worth a read.


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