Reduce Your Pay Per Click Costs - Intelligent Online Marketing Ltd

Reducing the Costs of Pay Per Click

So you have a Pay Per Click Campaign and it's costing you too much?

Have you thought of this the other way around?

You see it may be that we should not be looking at reducing the actual £ you spend, but instead make sure that you get more business for your spend?

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Getting the Very Best Return from Your Marketing Spend

Of course, if it's a simple matter of reducing costs, then yes we can help there too, by making sure we cut the right bits and leave the gems in place, that way for less money you'll get the same or (or usually with IOM) higher levels of business.

Targeting the RIGHT Clicks

The first issue is to make sure that you are indeed targeting the right keywords, as unless the correct amount of research was carried out, it is very possible that your are, as with that famous dog, "barking up the wrong tree". Thus the very first thing we do is to make sure that the campaign is built around the RIGHT set of words.

Making Sure the Campaign is Set Up Correctly

The next issue to make sure that the words are being targeted in the right way:-

Are you using all the matching options?

Have you got adverts for each 'group'?

Are the right words being used in the adverts?

Do visitors land on the right pages in the site?

Are you using all the ways of creating interest?

These are just a few of the questions that IOM will raise and answer for you....

Converting the Visitor

Of course, getting the visitor to the site is only half the battle, you then have to convince them that they are the in right place and that they should stay and look around, and of course do what you want them to do, be it to call you, sign up for a newsletter of buy from your shop.

You see, the "leading of the horse to water" is only a part of the job, you also have to get them to drink, and that is another story, and one that IOM can you help with too.

Analysing What Works and What Does Not

However, before you can know what makes the horse drink, you also have to know what makes them turn away, and that means measuring the success rates for various different landing pages and wording on the website itself.

Then Throw in some Psychology

Yes, once you have some data to work on (known as the 'original baseline') you can then start making changes to the whole campaign, in a controlled and scientific way of course, to see what improves conversion rates.

Analysis & Changing Data into Information & Beyond

So you have checked that you are targeting ALL the right keywords, in the right way and are getting in the visitors to the site.

You are even tracking to see what they are doing on the site and making some changes to all the elements.

All of this is GREAT, but to do the job properly you have to examine all the data and turn that data from just being 'information' to UNDERSTANDING.

The Complete Picture, That's What IOM Delivers, and our Mission Statement Sums it up....

"IOM is dedicated to ensuring that it's customers get the very best they can from their company website, extracting all possible business from it and thus increasing their businesses profitability".

Join The Growing Number of Satisfied IOM Clients

It's always a big step, working with a new supplier, especially when you may have had some bad experiences in the past, so it's good to know that you won't be the first walking this particular path. See our case studies section for some examples.

Not The First One Walking the Path..

Want to talk to one of our clients, so that you can be sure that we really can help you? No problem, we'll be pleased to put you in contact with any that you choose.

It really is as simple as that, you see, whether you want someone to "do it all", or want to keep it in house (and want your staff trained) IOM can help.

See "why IOM is different"

Contact Us Today and Find Out Just How Much We Can HELP YOU....