The Services Offered by Intelligent Online Marketing Ltd.

Keyword Research

The most vital stage of any online campaign, whether for Search Engine Optimisation (SEO) or Pay Per Click ( PPC). Best done before a site is built (as this allows the pages to be constructed around the phrases known to be of interest to potential customers – the site thus ends up speaking their language) the keyword research that IOM provides is second to none.  

If the site has already been built then the research is still very much valid as it allows for more effective PPC campaigns to be constructed and for special “spider friendly” resource pages to be added to any existing site, as well as for the tuning for any current pages.

Please ask for examples

Competition Research

Especially vital in the battle for links, IOM’s Competition report provides details of:-

• The competitions’ external and internal linking structures
• The competitions’ use of SEO on page techniques
• Weaknesses that can be exploited

In essence the competitors sites are dissected, thus providing you with the information needed by which to beat it in the Search Engine Marketing arena.

Please ask for examples

Pay Per Click Management

Specialising on Google, IOM has a track record of producing winning PPC campaigns and in turning around poorly performing campaigns that others have set up.  All sizes of campaigns constructed and maintained. MSN and Yahoo accounts also managed.  Besides basic campaign construction, IOM can also provide:-

• Full analytical support
• Squeeze pages
• Video & audio landing pages
• Full training also provided in order that businesses may set up and run their campaigns in house

Search Engine Optimisation (on page)

IOM has a track record of achieving top rankings for sites of all sizes and market sectors, even very new sites (less than 6 months old) have gained first page positions on Google UK when under our care. IOM only uses “white hat”, ethical techniques, and by attacking the problem on a broad front, avoids the issues caused by the celebrated Google dance. Off Page optimisation services, an essential part of SEO are also provided. Full training so that SEO can be taken in house also offered.

Please see our case studies for more information

Search Engine Optimisation (off page SEO)

IOM’s track record of achievements in the field of SEO owes a lot the methods we use when manipulating the linking strategies of our clients websites. As with on page SEO, IOM uses a variety of methods in the off page optimisation area, thus again reducing the effects of any changes in the Engines rule sets (in fact we often see our results improve). IOM uses the following off page linking methods

• Blogs (inc ones on Social Network sites)
• Articles
• On line Press Releases
• Forum Whispering
• Featured Site Exchanges
• Link Creation
• Link Exchange
• Directory Submissions

Please see our case studies for more information

Analytics Services

Whether you are running a PPC campaign or not, the only way to work out what is working and what is not, is to analyse what your visitors are doing on your site. Our analytics services can be as detailed as you want and need, from the basic PPC analytics service to the full blown, IOM has a service to match your requirements..

News Service

Rather than rely of the use of RSS feeds to sites (which are not unique and cannot always be read by the Engines in any case) IOM provides a service that provides unique news items for any site. Two levels of service are provided, thus covering the needs of those customers who want their site to offer “hot news”(almost as it happens), as well as those that require news to make their site more interesting to the Search Engines and human visitor alike.

Articles & On Line Press Releases

An integral part of IOM’s strategic linking services, our article and press release creation service is also available as stand alone packages. Both of these methods are proven to increase both rankings and the stickability of websites

Please ask for examples

(also check out our new reference site www.millepede-online-marketing.com which is being developed during 2008)

Conversion Enhancement

Getting a potential customer to your website is only half the battle, as you then have to get them to do what you want, be it to buy something, or more often than not, start a conversation with you. This can take some doing, the breaking of the “anonymity barrier” requiring some degree of commitment on behalf of the would be customer. Working with our partners, IOM can provide a whole range of conversion enhancement services, all with one target in mind, to get your customers talking to you.

Please see our conversion enhancement section for more details

Newsletters & Email Marketing

Working with various partners, IOM can provide you with a range of Newsletter and Email marketing services, these including a fully automated offering (Automated Targeted Marketing). IOM’ s service includes all copywriting and layout, as well as sending and reporting facilities. Full tracking and profiling can also be provided. As with all IOM’s products, we will work alongside any internal resources you have, filling in the gaps as required.

Please do ask for examples

The Before You Sign Service

Over the years of its operation, IOM has encountered many sites that have been built with no regard to the needs of the Search Engines, or for that matter for the needs of the visitor / potential customer.

Whilst it is possible to alter many of these sites after they have been built, it can be a costly affair and in any case will undoubtedly mean paying twice for what should (in IOM’s view) have been provided in the first place. IOM’s “before you sign” service has been designed to ensure that the website construction (especially important in the case of content managed or database driven sites) will meet the requirements of the Search Engines.

Also, whilst not being a design agency, IOM’s service also ensures that the websites pages are built with usability in mind, (i.e. we will point out that grey navigation text on a black background is not a good idea etc).  To date we have worked on numerous websites, hand in hand with the website design agency, the result being sites that are not only more effective, but also which end up costing a whole lot less in the long run too.

Please do ask for details and examples

The Analytics School

So you have got your traffic, but where is it coming from, what are they doing when they visit your site, do they like what they see?

Which keywords are better than others, which referring sites really do the business.

Just what changes do you have to do to make your Marketing work...

Find out at the Analytics School

For More Details Call: 0845 170 1818