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Increasing Targeted Traffic

So you want more targeted traffic?

Well the first question is, "Do you mean better targeted traffic, i.e. visitors that are more likely to buy, or 'more traffic', as in more visitors overall?"

Either way IOM can help you, but the approach is very different to each of the issues..

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Improving the Quality of Visitors to Your Site

The first issue is to make sure that you are indeed targeting the right keywords in any Pay Per Click and Search Engine Optimisaton campaigns as unless the correct amount of research was carried out, it is very possible that your are bringing in visitors that are very unlikely to buy from you. Thus the very first thing we do is to make sure that any campaigns are built around the RIGHT set of words.

Checking to See Where They are Coming From and What They Do on Your Site.

The next issue is to see where all the visitors are coming from. Are they all from a badly set up PPC campaign, are they coming in from a set of keyword searches that are not really relevant, or are they coming in from 'poor' referring sites (paid affiliates or not).

Where They Come From and Why, Can Tell a Story

Armed with this data we can see what patterns are visible, or drag those that are hidden into the light, either way we will be able to see what is going on, and as we know that this traffic is of poor quality (or most of it) we have a starting place from which to improve matters.

Such are the questions that IOM will raise and answer for you....

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But Then again, Maybe you Want MORE traffic, MORE visitors than you are getting now?

That of course is a different issue and one that we cannot answer until we know all the ways you are brining in visitors to the site at the moment.

Are You Using ALL the Ways at the Moment?

Are you using PPC, Organic listings, Blogs, Online PR, Articles, Affiliates etc to bring in the traffic, and are you using them all effectively??

These are just the starting questions that IOM will both raise and answer for you.

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Analysing What Works and What Does Not

However, before we start bringing in more traffic or better traffic, we really have to know what 'good looks like', and that means measuring the success rates for the various different types of traffic.

This original data (known as the 'original baseline') can then be used to suggest the changes most likely to bring success, and done in a controlled and scientific will improve traffic quality and quantity as required.

Analysis & Changing Data into Information & Beyond

So you have checked that you are targeting ALL the right keywords, in the right way and are getting in the visitors to the site.

You are even tracking to see what they are doing on the site and making some changes to all the elements.

All of this is GREAT, but to do the job properly you have to examine all the data and turn that data from just being 'information' to UNDERSTANDING.

The Complete Picture, That's What IOM Delivers

Our Mission Statement Sums it up....

Join The Growing Number of Satisfied IOM Clients

It's always a big step, working with a new supplier, especially when you may have had some bad experiences in the past, so it's good to know that you won't be the first walking this particular path.

Not The First One Walking the Path..

Want to talk to one of our clients, so that you can be sure that we really can help you? No problem, we'll be pleased to put you in contact with any that you choose.

It really is as simple as that, you see, whether you want someone to "do it all", or want to keep it in house (and want your staff trained) IOM can help. See "why IOM is different" Contact Us Today and Find Out Just How Much We Can HELP YOU....

0845 170 1800 or email us at   info@i-o-m.com