Website Analysis - What is Working and What is Not - Intelligent Online Marketing Ltd

What is Working and What is Not?

So you have a website and you've got the traffic coming in, but you are just not sure what is working and what is not.

Are you paying for clicks that aren't earning you any business??

Which of your websites pages are working and which are driving traffic away??

There are just so many questions that you need answering BEFORE you can answer that question 'What is working and what is not'.

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Getting to the Bottom of the Problem..

It was John Wanamaker, a retailer in Philadelphia (1838 - 1922) that came up with the immortal words

"Half of my advertising is wasted. I just don't know which half"

and that of course is the route of the problem for all business website owners. Just what is working and what it not?

Finding out what is working and what is not

The good news is that with online marketing it is much easier to work out what is working and what is not, what campaigns and methods bring in the 'right' sort of visitors, and which pages are working and what is not..

You just need the right analytics package and the knowledge to use it.

Bring these two together and you will have your answer, you will be able to tell what is working and what is not, what needs changing and what you should leave well alone.

At IOM we use a range of analytics programs, including one that we have developed with our sister company Flightpath Software, that is both easy to use and covers some holes that the others do not.

Better still we have the knowledge of how to use the data, and that is perhaps the most important point, as without that knowledge, all you get is data and not understanding.

And once you KNOW what is working..

Of course, once you can tell what is working and have the data, (the first batch being known as the 'original baseline') you can then start making changes to the whole campaign, in a controlled and scientific way of course, to see what improves conversion rates.

Want more information on increasing conversion and making best use of the available data?

Want to know more, then check out our info on increasing conversions and increasing traffic.

There are just so many ways we can help your business get more business....

Analysis & Changing Data into Information & Beyond

So you have checked that you are targeting ALL the right keywords, in the right way and are getting in the visitors to the site.

You are even tracking to see what they are doing on the site and making some changes to all the elements.

All of this is GREAT, but to do the job properly you have to examine all the data and turn that data from just being 'information' to UNDERSTANDING.

The Complete Picture, That's What IOM Delivers, and our Mission Statement Sums it up....

"IOM is dedicated to ensuring that it's customers get the very best they can from their company website, extracting all possible business from it and thus increasing their businesses profitability".

Join The Growing Number of Satisfied IOM Clients

It's always a big step, working with a new supplier, especially when you may have had some bad experiences in the past, so it's good to know that you won't be the first walking this particular path. See our case studies section for some examples.

Not The First One Walking the Path..

Want to talk to one of our clients, so that you can be sure that we really can help you? No problem, we'll be pleased to put you in contact with any that you choose.

It really is as simple as that, you see, whether you want someone to "do it all", or want to keep it in house (and want your staff trained) IOM can help.

See "why IOM is different"

Contact Us Today and Find Out Just How Much We Can HELP YOU....