The Usability School From Intelligent Online Marketing Ltd

The Usability School

"These days there is an awful lot of money is being spent on Online Marketing in all sorts of ways. SEO and PPC to name but two. But funnily enough, not that much is spent on ensuring that the websites themselves are actually User Friendly.

You see no matter how many potential customers you get to your website, if they cannot do what you want them to do, be it to buy something, to sign up for a newsletter, or just to find your contact details, then that visit is wasted and the chance to sell to them past.

What these businesses should be doing is to check to see if what people really do when they visit the site, to see if they really use the site as the designer thinks they will.

IOM's 'Usability School' is designed to help businesses understand the concepts of usability so that they can make sure that their website really is effective and 'User Friendly'.

Let IOM show you how to test your sites performance and how to turn this information into ACTION. "

At the Usability School You will learn :-

To Test your sites Navigation
Are your 'street signs' in the right place and can the user tell where they are?

To Test on the ability to find information
Can the user easily find your contact information or the price of that widget??

To Test on the ease of placing an order or subscribing to a newsletter etc.
OK so just how easy is it to order, or is your site full of 'flaming hoops'?

In House Can be Best

Many companies offer Usability testing services (including IOM) but perhaps you'd rather handle it yourself, after all you understand your site better than anyone.

So if this is what you want, you need the ability to be able to understand what is good and what is bad about your site, and to be able to do all the tests yourself.

Usability Testing is Vital

Usability testing is a vital part of maximising the potential of your website and the performance of your PPC campaigns and other forms of marketing (both online and off line).

The IOM Usability School Ongoing Support

Another Great Feature of the Usability School is the continuing support, we don't just train you and leave you, no, we provide ongoing support for three months, all included in the cost. At anytime you can email us ** and ask us to check something out for you, that way you can be sure that you are on track to success.

Contact Us for More Details and a Prospectus

Our Aim is to make sure that you understand how to see your site from the users point of view. That way you'll be able to extract maximum benefit from your website and marketing campaigns, it's as simple as that.