Home > What Is?

Understanding the Terminology

PPC, SEO, Linking, Blogs, Blogging, Articles, just what do
these terms mean and why are they so important?

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The "What Is" series is all about helping you understand what each area is all about. The section will be continually updated and new pages added as the Internet World no doubt continues on the path of change. .


What Is Keyword Research?

Keyword Research is all about finding out what your potential customers are typing into the Search Engines, when they are looking for what you are selling. Once you know that, you can use this information in a number of very powerful ways.

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What is Pay Per Click? (PPC)

Pay Per Click is the way that all the Search Engines make their money and is the system by which businesses "bid" for the right to place an advert on the Search Engines results screen whenever a keyword is searched for. You don't pay to show your advert (in most cases) only paying when someone clicks the advert and visits your website. It is a simple yet devastatingly powerful advertising method.

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What is Search Engine Optimisation? (SEO)

Every business wants to be No 1 on Google, but how do you get there? Well, it's all about "Optimising" (changing) the pages on your website so that the Search Engines "like" what they see and decide that one of your pages is the "best match on the Web" when a particular term is searched for.

By the way, you also have to "prove" to the Engines that your site is worth listing by "proving" that it is liked by users, which basically means getting links pointing to your site.

More Info Coming


What is Linking?

You may well have heard of the term "backlinks" which is just another way of saying links pointing to a site from another site. Links are vitally important at the moment, the Search Engines deciding that they are less easy to manipulate than website copy and, with their increased powers of detection it is also easier for them to spot anyone who is "rigging" the system.

So Linking is all about getting links, but not any old links, but the right links in the right way, all pointing to your site.

More Info Coming

What is Blogging? (and what is all this about Articles & PR)

The term Blog is a shortened version of the original term "weblog" or web diary (log), Blogging being used to describe the act of creating Blogs. Blogs started out in a quiet way, but now have become BIG business, all the new social networks, like UTube and MySpace in reality just being a collection of Blogs. They have become important (and at times abused) by businesses wanting to use them to get those all important links back to their website.

More Info Coming



 



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